You could subscribe to this blog via a newsletter. I could run it on Substack, Beehiiv, or ConvertKit — capture emails, track opens, grow a list. That’s the default today: pick a platform, collect subscribers, ship to their inbox.

The platform then owns the relationship. Your readers are their users. Deliverability, design, and discovery depend on their rules and their algorithms. You’re building on someone else’s land. When the platform changes the product or the pricing, you adapt. When they decide what “engagement” means, you comply.

I’m not against newsletters. They work for many goals. But for this blog — a conceptual stream, not a growth funnel — the goal is different. I want you to read the ideas in full, in a place you choose, without a middleman deciding what you see or how.

So the process comes first: choose the protocol, not the platform.

RSS is a protocol. It doesn’t have a dashboard, an algorithm, or a business model that depends on your attention. It just says: here’s the feed URL, here’s the content. You pick the reader — NetNewsWire, Feedly, something else — and you get the full text. No “click to read more,” no tracking pixels, no platform lock-in. You read offline if you want. You keep the archive in your own app. The content is the same whether you’re on an iPhone, a laptop, or a terminal.

That’s the sovereign reading experience.

Before adding a tool (newsletter software, analytics, paywalls), I fixed the constraint. Neutral protocol. Full content. Reader’s choice. Everything else — how many people subscribe, how they found the feed, what device they use — is secondary. Is okay that can downstream distribution channels in addition, but this one is the source of truth. The theses are here, in full, and you can follow them in a way that doesn’t depend on a single company’s good behaviour.

If you want to subscribe, the feed is one URL: https://blog.sebastiansastre.co/index.xml. You can paste it into any RSS reader. I also have a short Subscribe page that explains what RSS is and suggests a couple of readers if you’ve never used one.

No account on this site. No email capture. Just the feed and the content. That’s the design.